Hutchison Drei Austria inks deal with Adaffix to launch NameThatNumber service to Austrian customers

– Hutchison Drei Austria to monetise missed calls via convenient caller identification service increasing ARPU and customer retention 

Vienna, 2 October 2013: Mobile caller identification specialist, Adaffix ( today announced that it has partnered with Global mobile network operator, Hutchison Drei Austria (, to provide its NameThatNumber service, increasing average revenue per user and retention rates with its Austrian customers.

Adaffix’s proven technology enriches the mobile user experience by identifying any caller by personal or business name after a missed call. It adds the name of the caller to the Missed Call Notification SMS and links to a dedicated mobile site containing more details such as the caller’s address.  Users see exactly who has called them rather than an anonymous number that resides outside of a customer’s contact book.

Integrated with Hutchison’s existing Call Completion system, NameThatNumber provides an additional top-line revenue stream to operators who bill the service as an add-on to standard tariffs and call procedure. Typically NameThatNumber is provisioned to the entire customer base and charged at EUR 1 flat fee per month for limitless look-ups, or EUR 0.30 cent per query to reveal any given number identity.

Günter Lischka, Senior Head of Marketing at Hutchison Drei Austria said: “NameThatNumber is a great way for our customers to identify and manage their missed calls, introducing a level of convenience that adds major value to our existing services.”

Claudia Dreier-Poepperl, CEO and founder at Adaffix said: “Our proven call identification technology has the advantage of meeting two major priorities for carriers: creating service differentiation that builds customer retention whilst simultaneously growing ARPU. The deal with Hutchison 3 Austria is a significant win for us and we are looking forward to rolling out our NameThatNumber service to its customer base throughout Austria.”

About Adaffix

Adaffix GmbH is a technology company, which develops and supplies caller identification solutions for mobile network operators.  It specializes in enhancing existing call completion systems by identifying any caller by their personal or business name and adding the name of the caller to the notification message.

Adaffix’ NameThatNumber platform can be integrated with Call Completion systems such as Comverse’s Who Called, Acision’s Call Driver, Streamwide’s Missed Call Alert, Tecnotree’s Agility Call Completion, ZTE’s iVAS and Huawei’s Voice Mail System.  Adaffix’ patent pending technology platform NameThatNumber has received multiple industry awards including the prestigious GSMA Award 2010.

Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria. For more info please go to

About Hutchison Drei

Hutchison Drei Austria GmbH is wholly owned by Hutchison Whampoa Limited in Hong Kong and started as Hutchison 3G Austria GmbH in May 2003 with the brand “3” as the first sole UMTS-provider in Austria. Drei aims to make the lives of its customers easier by enabling the most direct access to modern technology and the digital world. According to Drei mobile communication is an integral part of daily life and should be affordable for every Austrian citizen. Voice telephony in HD-quality, mobile broadband internet, numerous multimedia-proposals like 3MobileTV and the strongest network in Austria are among the offerings of Drei. The MegaNetwork has won the connect-test twice (2011 and 2012), which has certified Drei as the best network in Austria. As of January 3, 2013 Drei has completed the takeover of Orange Austria and has 3.337 million customers as the third biggest Austrian mobile network operator (as per July 2013).

Media contacts

For Adaffix
Tim Banks, Giant PR
+44 7771 512 057

For Hutchison Drei Austria
Tom Tesch
Tel.: +43 (0) 66066033701

Adaffix spins off ad-tech business into CIAmedia

Vienna, 1st October 2013. Mobile caller identification specialist, Adaffix GmbH today announced that it has spun off its call triggered advertising business, CIAmedia GmbH to focus on its range of industry leading caller identification services for mobile operators.

Going forward, CIAmedia will operate independently as a mobile ad-tech company that delivers Call Triggered Advertising, an entirely new mobile ad-inventory structure that is initiated by voice calls and not only based on browsing or in-app activity. The service, which turns almost every phone call into a new advertising opportunity is based on CIAmedia’s patented ad-technology and processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

CIAmedia’s technology runs in its popular CIA – Caller Identification App™ ( The ad-technology is also available via the CIAmedia SDK to app publishers and developers who wish to instantly increase ad-impressions and revenue from their apps.

For more information please visit 

Getit Infomedia and Adaffix partner to generate quality leads for SMEs

Model based on the growing PayPerCall advertising market in India

Vienna, New Delhi, 9 July 2013Getit Infomedia, a leading platform making local businesses discoverable, today announced its partnership with Adaffix, a leading authority in the mobile call identification space, to deliver significantly higher volumes of quality calls to small and medium businesses (SMEs). Under this partnership, the consumers can reach more businesses through Adaffix’s CIA – Caller Identification App™.

The patented AutoSuggest technology of CIA displays alternate Merchants to the mobile caller instantly after a call to a business is unanswered. Getit Infomedia will power this information for CIA in India and enable the consumers to connect with over 6 million SMEs registered in their database providing complete information assisting them to make a purchase, reservation, booking or request a quote.

Speaking about the partnership Mr. Jaspreet Bindra, CEO, getit Infomedia said “Our partnership with Adaffix is an innovative way to connect the SMEs with the consumers in the mobile first age. This will enable the consumers to attain instant information on the SME and its category under which they would like to do business with”.

“We are delighted about partnering with Getit Infomedia in India and open up another new market to the value of call-based advertising solutions. It is very rewarding to help fulfill Getit Infomedia’s PayPerCall Advertiser budgets and deliver new customers to local businesses on a daily basis, said Claudia Dreier-Poepperl, CEO and Founder of Adaffix.

With 14+ million users worldwide, the adaffix CIA – Caller Identification App™ is the most popular App in its category available x-platform. The App runs 24/7 in the background and captures every unanswered call, processing 100 millions of calls every month.

About Getit Infomedia

Getit Infomedia is a leading platform making local businesses discoverable. It aims to seamlessly deliver value across all media platforms – Voice, Mobile Applications, Online, WAP, Web chat, Print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances/partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos like Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

Getit Infomedia Products
1. Local Search-
2. Classifieds-
3. Hot Deals-
4. Apps Download-
5. Malls-
6. Askme –
7. Yellow Pages
8. Tradeget –

Micro communities

Micro sites

About Adaffix
Adaffix GmbH (Adaffix) is the leading authority in the mobile call identification space, enriching millions of calls for consumers and businesses every month through its patented technology. The company continues its exponential growth beyond 14 million users worldwide. The Adaffix CIA – Caller Identification App™ is the most popular app in its category, delivering smartphone users caller id, merchant recommendations after unanswered calls, number block, contacts back-up, and enhanced contact info via access to 1.3 billion people and business listings around the world. Adaffix’s Global Call Market gives agencies, directories, and LeadGens the ability to drive incremental calls to the advertisers of their choice, helping them fulfill PAYPERCALL and CPA budgets globally. Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria. For more info please go to

Adaffix partners with Soleo to deliver Calls to Advertisers in the USA

Vienna, 18 March 2013 – Adaffix Becomes First Partner to Leverage Deep Local Data and Vast Pay-per-Call Revenue Streams.


Press release:

Soleo Launches New API Program, Adaffix Becomes First Partner to Leverage Deep Local Data and Vast Pay-per-Call Revenue Streams. 

Program allows Adaffix and thousands of Local-Mobile-Social app developers to tap into Soleo’s database, which includes over 1.5 million paid and 15 million organic listings.

Rochester, NY, USA and Vienna, Austria – Mar. 18, 2013 – Soleo ( which brings high-quality calls to local businesses each year, announced today that it is launching a 2.0 version of its organic and ad-supported application programming interface (API) for local publishers and third-party developers. As a part of this launch, Adaffix ( and Soleo have announced that they have entered into a partnership making Adaffix the flagship partner to Soleo to take advantage of the deep local data provided in the program. With Soleo’s New DME API, developers like Adaffix can build new applications and tools using Soleo’s real-time data, consisting of 15 million local merchants.

“Because we come from the world of Directory Assistance where callers have historically paid for the correct listing, our data is widely more accurate and up-to-date than the vast majority of local data APIs available” said Mike Wilson, Soleo’s Chief Digital Officer. “Additionally, this new API is optimized for pay-per-call advertising, which is by far the winning model in the local digital marketing space today. We’re honored that Adaffix recognized this and became our first API 2.0 partner – taking advantage of its many new features, including reverse number category search,” Wilson said. According to a recent BIA/Kelsey report, telephone calls are the number-one preferred source of leads for local businesses ( BIA/Kelsey, Advisory #12-02, “Call-Based Ads: Eliminating the Unknown From Advertising,” May 2012).

“We handle millions of calls every month through our CIA – Caller Identification App™. Whenever a call to a business goes unanswered our app automatically suggests alternative merchants for the user to call. This patented AutoSuggest technology allows us to drive incremental calls to advertisers. Soleo’s API program is an attractive way to monetize our vast call inventory with pay-per-call advertising,” said Claudia Dreier-Poepperl, CEO and Founder of Adaffix.

Soleo processes and manages billions of calls for the leading major carriers in the US, and dozens globally. Through these partnerships, Soleo is able to research local listings and related content, as well as obtain critical real-time updates. This data is a key component used by Soleo to provide call advertising campaigns to major ad partners, ad networks, lead generation companies, and major national retailers. With the launch of this API, app developers, like Adaffix, and local publishers will be able to leverage Soleo’s vast, accurate, and ad-supported local data to innovate around locality while relying on Soleo’s carrier-grade call platform and Digital Media Exchange™. The DME is a ground-breaking, proprietary engine that matches the most diverse set of local search queries with hundreds of thousands of merchants across the US. “There is enormous demand for up-to-date local information,” Wilson noted. “Local is still the ‘next big thing’ and our API provides developers with an edge in building great apps and monetizing them.”

“Having been in the PayPerCall space since its genesis, I’m excited to see something of this magnitude.” added Ed O’Keefe, Adaffix Strategic Partnerships. “Now advertisers, LeadGens and Agencies can access new scales of quality call volume to fulfill their PayPerCall and CPA budgets, including our valuable global call inventory.”

Soleo handles calls of all varieties – not only key local business categories such as restaurants, physicians, brokers, and contractors. “This is a significant 2.0 enhancement in a series of APIs to be released,” added Wilson. “APIs for things like residential, points-of-interest, and government listings are next on our horizon. Additionally, we will support the Soleo API program in 2013 with hackathons, a commission program, and a developer forum – if you’re a developer around local, 2013 will be an exciting year.”

The API is available at For more information on Soleo’s call advertising programs, data services, and carrier solutions, visit .

About Adaffix
Adaffix GmbH is the leading authority in the mobile call identification space, enriching millions of calls for consumers and businesses every month through its patented technology. The company continues its exponential growth beyond 14 million users worldwide. The Adaffix CIA – Caller Identification App™ is the most popular app in its category, delivering smartphone users caller id, merchant recommendations after unanswered calls, number block, contacts back-up, and enhanced contact info via access to 1.3 billion people and business listings around the world. Adaffix’s Global Call Market gives agencies, directories, and LeadGens the ability to drive incremental calls to the advertisers of their choice, helping them fulfill PAYPERCALL and CPA budgets globally.  Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria.

About Soleo
Soleo Communications, Inc. (Soleo) is ushering in the Call Generation. As a global leader in communications solutions, Soleo delivers innovative, custom, and cloud-based services that range from Carrier-grade-strong to local-merchant-simple. These solutions include local data search platforms for telecommunications companies and enterprise businesses, as well as call-based performance marketing products for national and local advertisers throughout the US and around the globe. Our vision is to help our customers connect people with people, people with businesses, and businesses with people – any time and from any device.

Adaffix Contact:
Ed O’Keefe
+44 791 788 6538

Soleo Contact:
Kristen Erickson
585-641-4300 x0023

Ed O’Keefe joins adaffix to head up Strategic Partnerships

Vienna, 6 March 2013 – We are pleased to announce that Ed O’Keefe has joined our group to head up our Strategic Partnership program as we enter a new and exciting phase in our continued global expansion.

Most recently, Ed was the GM B2B Online for European Directories, executing product and channel transformation across Europe. He’s consulted to Directory and Publisher clients for over 15 years, and developed many firsts in digital product innovation within companies such as DexOne, Marchex, Telmetrics, European Directories and has worked with the Digital side of all the major YP Directory companies world wide. Ed’s broad digital experience and global professional network will bring our current and new clients ways to leverage our innovative mobile and call-based solutions to drive their businesses forward in this ever evolving digital ecosystem.

Based in London, Ed can be reached at +44 07917 886 538 and ed(at)

BIA Kelsey – Leading in Local, Boston, 18-20 March

Meet us at BIA Kelsey conference Leading in Local in Boston, 18-20 March 2013

VDAV, Berlin, 11-13 June
SECNU – Die kostenlose Schutznummer für’s Handy

Die neuen sicheren Handynummern für ganz Österreich
Wien, 12 Februar 2013 – In Zeiten des gläsernen Menschen wird ein rares Gut immer wichtiger: Privatsphäre. SECNU – kurz für SEcure NUmber – ist ein neuartiges Service, das hilft, Handynummern vor ungebetenen Zugriffen und Anrufern zu schützen. Ganz ohne Kosten erhalten SECNU-User eine persönliche SCHUTZNUMMER, die bedenkenlos überall weitergegeben werden kann. Damit werden nicht nur lästige Störenfriede abgeschreckt, pro Anrufminute verdienen User sogar 25 Cent.

Eine Umfrage des Ministeriums für Konsumentenschutz (BMASK) vom 10.01.2013 zeigt es deutlich: Österreich’s VerbraucherInnen werden nach wie vor durch unerbetene Anrufe belästigt. 58% geben an, sich durch Werbeanrufe von Lotterien oder Telefondienstleistern bedrängt zu fühlen. Obwohl es immer weniger Handynummern in öffentlichen Verzeichnissen gibt, gelangen Firmen oftmals über zwielichtige Umwege an persönliche User-Daten und Telefonnummern. Dass selbst große Unternehmen nicht vor Hackerattacken gefeit sind, zeigen Beispiele von Sony bis zu LinkedIn, wo 2012 mehrere Millionen Userdaten in die Hände von Hackern fielen. Doch ein neuartiges Gratis-Service kann hier Abhilfe schaffen und lästigen Anrufen ein Ende bereiten.

Was ist eine SECNU?
Eine SECNU ist eine Schutznummer, die den Missbrauch der Handynummer verhindert und die persönliche Erreichbarkeit steuert. Nach kostenfreier Anmeldung auf oder via SECNU App erhält der User eine persönliche Schutznummer. Da Anrufer 1.09 Euro pro Minute zahlen müssen, wirkt SECNU wie ein telefonischer Türsteher: Es ruft nur an, wer wirklich etwas braucht. Deshalb kann man die SECNU-Nummer auch bedenkenlos überall weitergeben. Anrufe werden auf das Handy des SENCU-Users weitergeleitet, ohne dass der Anrufer die tatsächliche Handynummer je zu Gesicht bekommt. Somit werden ungebetene Anrufer abgeschreckt, während man trotzdem erreichbar ist. Familie, Freunde und Vertraute, denen man die echte Handynummer gegeben hat, nutzen natürlich weiterhin den direkten Draht.

SECNU teilt mit seinen Nutzern
Entwickelt wurde SECNU von adaffix, einem weltweit tätigen Technologie-Unternehmen mit Sitz in Wien. Da es sich bei SECNU um ein „neuartiges Social Business Modell“ handelt, „bei dem die Einnahmen mit dem Nutzer geteilt werden“, wie Claudia Dreier-Pöpperl, Gründerin und CEO des Unternehmens adaffix betont, profitiert auch der SENCU-User: Pro telefonierter Minute, die über SECNU läuft, erhält die angerufene Person 25 Cent.

Wo kann SECNU zur Anwendung kommen?
Überall, wo man bisher widerstrebend seine Handynummer veröffentlicht hat, kommt jetzt stattdessen die Schutznummer zum Einsatz. Von Sozialen Netzwerken, Online-Börsen über Webshops bis hin zu Reiseportalen – kann man fortan die SECNU-Nummer anstatt der Handynummer angeben. Damit wird nicht nur die tatsächliche Handynummer vor Missbrauch und unerwünschter Weitergabe geschützt, es werden auch nur mehr Anrufe getätigt, wenn es tatsächlich notwendig ist.

Eine weitere Anwendungsmöglichkeit besteht in der Einrichtung einer kostenpflichtigen Supportnummer. Erstmals ganz ohne Fixkosten oder komplizierte Einrichtungsvorgänge. Dadurch stehen ganz neue Geschäftsfelder offen, sei es für Anrufe außerhalb der Öffnungszeiten oder auch für ganztägigen Support.

Für Android Nutzer auf Google Play
Für iPhone Nutzer im App Store
Secnu auf Facebook

Über adaffix GmbH
Adaffix wurde 2009 gegründet und hat seinen Firmensitz in Wien.
Adaffix ist weltweiter Marktführer und Innovationsführer im Bereich Anruferkennung sowie Gewinner zahlreicher Technologie-Awards.

EASDP Congress, Amsterdam, 18-20 September
EASDP conference, Berlin, 10-11 June
EIDQ conference, Berlin, 15-17 April
adaffix wins EASDP European Awards 2012

Vienna, 24 September 2012 –  adaffix won the EASDP European Awards 2012. The EASDP (European Association of Search and Directory Publishing) presented the awards for outstanding achievements during its annual congress in Toledo, Spain. adaffix’ Caller Lookup App came first in the category Supplier Members. Among other features the app automatically suggests alternative merchants to the user in case the originally called merchant does not answer the phone.