BIA Kelsey: Adaffix and Orange Name that Number

BIA Kelsey/ Mike Boland, 23 February 2011

This morning I received a note from Adaffix CEO Claudia Poepperl about a deal the company formed with Orange Austria to integrate directly into the carrier’s network infrastructure. As anyone in the mobile game knows, carrier deals (especially pre-iPhone) are like gold.

The offspring of this union is called NameThatNumber and will beef up the carrier’s missed call notification texts by adding the caller’s name.  For user’s this is a nice touch, but it also has relevance for carriers in that links to mobile sites with more information about the caller. Read more…

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