Vienna, Ljubljana 5 March 2012 – PIRS and adaffix announce the launch of the award winning mobile application adaffix (www.adaffix.com) in Slovenia today. The application instantly suggests local alternatives if the user cannot reach a business on the phone. To deliver this information adaffix accesses the most comprehensive Slovenian business directory of PIRS (www.pirs.si).

The “AutoSuggest” feature makes it easier for a caller to get in touch with a business. For instance, a user calls the number of a plumber in Ljubljana but the company is unavailable to take the call. Within seconds adaffix shows the user other plumbers nearby. Another call is initiated by simply pushing a button. The contact details of companies can be added easily to the contacts list on the mobile phone.

The “Caller Lookup” feature identifies the number of an incoming call that is not in the user’s contacts list by matching it with the PIRS database. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android and BlackBerry RIM and Nokia Symbian S60.

“Partnering with adaffix is a significant step for the fast growing smartphone market in Slovenia” says Dušan Podrekar, managing director of Pirs. “The adaffix app will certainly connect consumers with business in very effective way. ”

“We are delighted to partner with PIRS and add Slovenia to our international caller lookup network. Slovenia’s mobile penetration rate is over 100% and 28% of users already have a smartphone. The cooperation with PIRS will provide adaffix users with the most comprehensive Slovene business content.” , explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: Android Market, BlackBerry Appworld, and Nokia OVI.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia, Lithuania and Slovenia. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit http://adaffix.com/company

About PIRS

Pirs (the Business directory of the Republic of Slovenia) is a business directory with verified data on Slovene companies, their products and services. It contains reliable and updated information on active companies and other business subjects in Slovenia. The quality has been confirmed by four European Awards given by the EADP (European Association of Directory and Database Publishers). Users can avoid the time-consuming search for Slovene companies by using PIRS on the Internet, cd and mobile.

PR Contacts
Slovenska knjiga, d.o.o.
+38615005248
info [at] pirs.si
www.pirs.eu

adaffix GmbH
press [at] adaffix.com
Phone: +43198116611
www.twitter.com/adaffix

Vienna, October 24th 2011. NameThatNumber, a service provided by adaffix (www.adaffix.com), won the ‘2011 Innovation Challenge’ of The Association of Directory Information and Related Search Industry (EIDQ) last week in Prague, Czech Republic. The members of the jury were highly impressed by the added benefit adaffix provides: NameThatNumber automatically adds the name and address of the caller to the ‘Missed Call Notification SMS’. NameThatNumber provides network operators with extensive top line revenue opportunities, is easy to implement and works on any phone. Carrier Orange Austria Telecommunication GmbH has been using this solution in Austria with great success since February 2011.

David Stafford, General Secretary EIDQ Association: “Delegates at the recent EIDQ Plenary Meeting in Prague identified NameThatNumber as the winner of the first EIDQ Innovation Challenge. The Challenge took place to find the most innovative new service in the directory industry. EIDQ Members clearly like the fact that adaffix partners up with directory assistance companies to offer automated caller identification. This provides directory firms with an additional revenue opportunity and more visibility in the market.”

“I am really happy about this award. It confirms our belief in the product and shows, that it brings a real benefit to everyone. While customers of mobile network operators receive an additional convenient and easy to use service, mobile carriers themselves are really pleased about an additional revenue-stream.” says Claudia Dreier-Poepperl, CEO of adaffix.

Missed call notification is a standard feature in mobile networks such as Bouygues Telecom, France Telecom, Hutchison Whampoa, KPN, Orascom, SFR, T-Mobile, Telefonica, Turkish Telecom, TeliaSonera, Telekom Austria, Telenor, Telekom Italia, Vimpelcom and Vodafone. It can be enhanced by integrating NameThatNumber between the Voice Mail System (VMS) and the Short Message Service Centre (SMSC) in a mobile network. NameThatNumber comes in a carrier grade setup and on average time to market is no longer than four weeks.

adaffix has previously received awards including the ‘2011 Mobile Messaging Awards Highly Commended’ at the Global Messaging and VAS Congress in London and the ‘GSMA Global Mobile Awards 2010’ given by the GSMA association which represents the interests of operators worldwide.

adaffix social media release and press-download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix
CEO Orange Austria talks about the success of NameThatNumber: http://adaffix.com/zones/carrier-zone/success-stories/

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. The company also publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

Media-contact adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
twitter.com/adaffix

Vienna – October 18, 2011. 1588 Informacija (http://www.1588.lt), the leading infoline in Lithuania, and the caller lookup company adaffix launches its services in Lithuania today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for private and business related calls: the application automatically displays the name of the private person or business if the number is not yet in the user’s contacts list. The application also suggests local alternatives if the user cannot reach a business on the phone. In order to deliver this information adaffix partners with 1588 Informacija, thereby accessing the content of one of the biggest and best business databases in Lithuania.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.
“AutoSuggest” lets callers get in touch with local business quickly and easily. If a user dials the number of a plumber in Kaunas but cannot get through, within seconds adaffix shows additional contact information as well as details for other plumbers nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of “Caller Lookup”, incoming calls from businesses or private persons are identified if they are not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to 1588 users,” said Jon Martinsen, CEO 1588 Informacija. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Lithuania.”

“We are delighted to add Lithuania to our international adaffix network and provide the growing number of Lithuanian smartphone users with more convenience. Based on the synergies between 1588 Informacija’s high quality database and the adaffix app, smartphone users in Lithuania will get a lot more out of a phone when making or receiving calls”, explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About 1588 Informacija
1588 Informacija is the leading infoline and online directory in Lithuania. 1588 delivers fast, accurate and user-friendly information over the phone or the web 24/7, 365 days a year. 1588 is part of the Interinfo group of companies operating market leading local search and infoline products across Estonia, Latvia and Lithuania.  The group is owned by BaltCap Investments, a premier private equity firm in the Batlics.

PR contacts

Triin Vesper
Phone: +372 50 12 226
Triin.vesper@ice.ee

I5comm c/o adaffix
Bernhard Lehner
Phone: +43 664 439 86 09
bernhard [at] i5comm.com
http://www.twitter.com/adaffix

Tallinn – October 18, 2011. 1182 Ekspress Hotline (http://www.1182.ee), the leading infoline in Estonia, and the caller lookup company adaffix launches its services in Estonia today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for private and business related calls: the application automatically displays the name of the private person or business if the number is not yet in the user’s contacts list. The application also suggests local alternatives if the user cannot reach a business on the phone. In order to deliver this information adaffix partners with 1182 Ekspress Hotline, thereby accessing the content of one of the biggest and best business databases in Estonia.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.
“AutoSuggest” lets callers get in touch with local business quickly and easily. If a user dials the number of a locksmith in Tallinn but cannot get through, within seconds adaffix shows additional contact information as well as details for other locksmiths nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of “Caller Lookup”, incoming calls from businesses or private persons are identified if they are not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to 1182 users,” said Jon Martinsen, CEO Ekspress Hotline. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Estonia.”

“We are delighted to add Estonia to our international adaffix network and provide the growing number of Estonian smartphone users with more convenience. Based on the synergies between 1182 Ekspress Hotline’s high quality database and the adaffix app, smartphone users in Estonia will get a lot more out of a phone when making or receiving calls”, explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About 1182 Ekspress Hotline
1182 Ekspress Hotline is the leading infoline and online directory in Estonia. 1182 delivers fast, accurate and user-friendly information over the phone or the web 24/7, 365 days a year. 1182 is part of the Interinfo group of companies operating market leading local search and infoline products across Estonia, Latvia and Lithuania.  The group is owned by BaltCap Investments, a premier private equity firm in the Batlics.

PR contacts

1182 Ekspress Hotline
Triin Vesper
Phone: +372 50 12 226
Triin.vesper@ice.ee

I5comm c/o adaffix
Bernhard Lehner
Phone: +43 664 439 86 09
bernhard [at] i5comm.com
http://www.twitter.com/adaffix

The adaffix application offers two main functions: AutoSuggest and Caller Lookup. AutoSuggest facilitates callers in contacting a local business. For instance, if a user dials the number of a locksmith in Cairo but cannot get through, within seconds adaffix shows other nearby locksmiths. The user can then call a suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contact list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of Caller Lookup, incoming calls from businesses are identified if the business is not in the user’s contact list. When the phone rings, the name of the caller is displayed, and if the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back, and the name and number can be added to the user’s contact list by another simple button click.

adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization, and Facebook ID, which displays the photo and real-time status of Facebook friends when they call. The application runs on smartphones supporting the operating systems Android, BlackBerry RIM, and Nokia Symbian.

“Partnering with adaffix allows us to introduce an advanced call recommendation application to Egypt Yellow Pages users,” said Marc Lambert, Managing Director of Egypt Yellow Pages Ltd. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Egypt.”

Claudia Dreier-Poepperl, adaffix founder and CEO, said, “We are delighted to add Egypt as the first African country to our international adaffix network, which includes Europe and North America. Based on the synergies between Egypt Yellow Pages high quality content and the adaffix application, smartphone users in Egypt will get a lot more out of a phone when making or receiving calls.”

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, and Egypt. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About Egypt Yellow Pages
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 370,000 print directories in 2011, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Contact adaffix
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
http://www.twitter.com/adaffix

Contact Egypt Yellow Pages
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
lars@yellow.com.eg

Istanbul, Vienna 6th July 2011 – Turkey Yellow Pages and adaffix announce the launch of the award winning and free mobile application adaffix (www.adaffix.com) in Turkey today. The application instantly suggests local alternatives if the user cannot reach a business on the phone. To deliver this information adaffix accesses the most comprehensive Turkish business listing content from Turkey Yellow Pages (http://www.yellow.com.tr), part of the Al Wahda-Express group of companies.

The “AutoSuggest” feature makes it easier for a caller to get in touch with a business. For instance, a user calls the number of a plumber in Ankara but the company is unavailable to take the call. In critical and time-sensitive situations, hitting re-dial shouldn’t be the only option. Within seconds adaffix shows the user additional contact information for the company called as well as details for other plumbers nearby. Another call is initiated by simply pushing a button. The contact details of companies can be added easily to the contacts list on the mobile phone.

The “Caller Lookup” feature identifies the number of an incoming call that is not in the user’s contacts list by matching it with the Yellow.com.tr database. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Symbian S60, Android, BlackBerry RIM or Windows Mobile.

“We like the fact that our business content and brand is now automatically linked with a phone call if the called business does not answer the phone. Partnering with adaffix allows us to introduce an advanced smartphone level of utility to potentially 63 million mobile phone users in Turkey and adds more convenience to every day phone calls. In addition we have a Turkish language version of the adaffix app appropriately called ‘Kim Ariyor?’ meaning ‘Who’s Calling’ in Turkish.” says Trevor Nadeau, Managing Director of Turkey Yellow Pages.

“Adding content to calls in real-time is the most natural and evolutionary element to add to telephony, as it brings the whole experience of phone calling into a new era. We are delighted to partner with Yellow.com.tr in Turkey to provide adaffix users with the most comprehensive Turkish business content”, explains Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple award winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland and Turkey. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit http://adaffix.com/company

About Turkey Yellow Pages
Istanbul based Turkey Yellow Pages is the official publisher of Yellow Pages and Yellow.com.tr branded products in the Republic of Turkey. Founded in 2007, Turkey Yellow Pages has quickly become Turkey’s most comprehensive database of business listings. Turkey Yellow Pages offers local businesses and major brands cost effective Yellow Pages Directory Advertising Products, Local Search Advertising Solutions, Performance Based Marketing Solutions, SEM (Search Engine Marketing) Solutions as well as the most comprehensive Managed Mapping and Navigation business listing service in partnership with the world’s largest mapping and navigation platforms. For more info visit http://www.yellow.com.tr

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
http://www.twitter.com/adaffix

Vienna - May 31, 2011. The caller lookup company adaffix launches its services in Poland today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for business related calls: the application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the name if the calling business is not yet in the user’s contacts list. In order to deliver this information adaffix partners with pkt.pl Polskie Książki Telefoniczne (pkt.pl), thereby accessing the content of pkt.pl’s business databases in Poland.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.

AutoSuggest facilitates callers to get in touch with a local business. If a user dials the number of a locksmith in Krakow but cannot get through, within seconds adaffix shows additional contact information as well as details for other locksmiths nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of Caller Lookup, incoming calls from businesses are identified if the business is not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to pkt.pl users,” added Piotr Strzalkowski, CEO pkt.pl. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Poland.”

“We are delighted to add Poland to our international adaffix network and provide Polish smartphone users with more convenience. Based on the synergies between pkt.pl’s high quality business directory and the adaffix app smartphone users in Poland will get a lot more out of a phone when making or receiving calls”, explains Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: adaffix.com, OVI (Nokia), BlackBerry Appworld, Android Market.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

about adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Turkey and Poland. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria.

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix

Vienna, 4th April 2011. The free mobile application adaffix (www.adaffix.com) starts its services in the Hungarian market today. adaffix enriches the experience of smartphone calls by adding relevant caller content in real-time. The application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the caller’s name if they are not in the user’s contacts list. In order to deliver this information adaffix partners with Magyar Telefonkönyvkiadó Társaság (MTT), thereby accessing white and yellow pages content of Telefonkönyv.

The adaffix application, which is available for smartphones using the operating systems of BlackBerry RIM, Android, Symbian S60 or Windows Mobile, offers two main functions: AutoSuggest and Caller Lookup.

AutoSuggest makes it easier for a caller to get in touch with a (local) business. For instance, a user calls the number of a plumber in Budapest but cannot get through. Within seconds adaffix shows additional contact information as well as details for other plumbers nearby. The suggested plumbers can be called by simply pushing a button. The contact details of the companies can be easily added to the contacts list and the location of the business is shown on a map.

Caller Lookup identifies the number of an incoming call that is not in the user’s contacts list by matching it with the directory database of Telefonkönyv. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix automatically runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call.

“Telefonkönyv is Hungary’s first choice for finding names and telephone numbers. Offering ADAFFIX to mobile users is a natural extension to our services. We expect that a lot of Hungarian smartphone users will use this new convenient application” says Reinhard Hetzer, Managing Director MTT.

“We are delighted to launch in Hungary and we are happy to be backed by our local partner MTT. The Hungarian market is a matter of the heart for adaffix as it is so close to the headquarters in Vienna. From now on Hungarian smartphone users will have a lot more from a phone when making or receiving calls”, says Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: adaffix.com, BlackBerry Appworld, Android Market and OVI (Nokia).
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic and Hungary. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit http://adaffix.com/company

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix

Vienna, 22nd of February 2011

adaffix is introducing a new service which empowers mobile network operators to provide their customers with added value while also improving their top line revenues. NameThatNumber enhances the all too common Missed Call Notification SMS, adding the name of the missed caller. If users decide to click on the link within the SMS, they are directed to a dedicated mobile site containing additional information about the person or company who made the call (address, fax number etc). adaffix powers this service with a global network of yellow and white page telephone databases. The very first mobile operator to offer this service to it’s customers is Orange Austria.

NameThatNumber greatly enhances the standard missed call notification SMS: “1 missed call from +43 123456789“ now reads “1 missed call from JOHN DOE +43 123456789. More info about the caller http://….“.

“In our fast paced world, users expect convenience security and time saving. Knowing the caller’s name rather than an alien number makes a significant difference. Our experience shows this type of service leads to significantly higher call return rates” says Claudia Poepperl, CEO adaffix. “Furthermore, we feel NameThatNumber is very exciting from a commercial perspective. Now network operators can monetise on missed call notification traffic by offering NameThatNumber as a subscription included in their tariff structure. A carrier with 5 million subscribers can generate a top line revenue of 125 million Euro within 5 years”

For Orange Austria there were 3 crucial factors in deciding to implement NameThatNumber. “First off the service offers a significant benefit to our customers” says Michael Krammer, CEO of Orange Austria Telecommunication GmbH. “Secondly, it proves to be an additional source of income and finally, NameThatNumber has been easily implemented from a technical viewpoint. The integration has taken less than 4 weeks”.

adaffix is offering NameThatNumber in a carrier grade setup, integrated between the Voice Mail System (VMS) and the Short Message Service Centre (SMSC) of an operator. It can also be used for voicemail alerts, visual voicemail, fax and email. On average, the time for the implementation is no longer than four weeks. adaffix’ worldwide partners of yellow and white page telephone databases include Yellowbook, Yellowpages.ca, DasTelefonbuch, Herold, auskunft.at, Zlatestranky.cz, Zlatestranky.sk, Lokaldelen, De Gule Sider and Telefonkonyv.

adaffix social media release and press-download: adaffix.com/press

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix also publishes a multiple awarding winning mobile application in eleven markets (USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic and Hungary). adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria For more information visit http://adaffix.com/company

Media-contact adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
twitter.com/adaffix

Wien, 2. Februar 2011 – Die Anruferkennungs-App für Smartphones, adaffix, hat neue Funktionen erhalten. Dazu zählen ein Anruf-Blocker, die Rückwärtssuche der Telefonnummer (der Besitzer eine Telefonnummer wird identifiziert), die Möglichkeit, mit nur einem Klick unvollständige Datensätze im Adressbuch mit den Informationen von professionellen Telefonverzeichnissen zu ergänzen sowie eine weiter verbesserte Facebook-Integration. Außerdem ist Google Maps nun in die App integriert. adaffix bleibt auch mit den neuen Funktionen gratis. Die neue App-Version ist aktuell für die Betriebssysteme Android und Blackberry erhältlich. In Kürze wird sie auch für das Nokia-Betriebssystem Symbian verfügbar sein.

Highlight der neuen adaffix-Features ist der Anruf-Blocker . Smartphone-Besitzer können Ruf¬nummern definieren, die automatisch auf die Mobilbox umgeleitet werden. Auch das Umleiten aller Anrufe mit unterdrückter Nummer ist möglich. Damit gehören Belästigungen durch Telefon-Marketing¬unternehmen oder Marktforschungsinstitute, die in der Regel „anonym“ anrufen, für adaffix-User der Vergangenheit an.

Praktisch besonders für Business-Anwender und Vieltelefonierer: Die neue Funktion „Telefonbuch-Synchronisation“. Damit können fehlerhafte oder unvollständige Daten aus dem Adressbuch des Smartphones mit einem Klick mit professionellen Online-Telefonbüchern (in Deutschland dastelefonbuch.de, in Österreich: herold.at und auskunft.at) abgeglichen beziehungsweise ergänzt werden. Hat man etwa einen Bekannten mit seinem Namen und seiner Telefonnummer abgespeichert, findet adaffix die dazugehörende Adresse und ergänzt den Datensatz automatisch. Genauso praktisch: die „Reverse Search“ nach Telefonnummern. Möchte man den Besitzer einer Telefonnummer herausfinden, reicht nun ein Klick in der adaffix App. Diese Suche kann auch für zurückliegende entgangene und empfangene Anrufe sowie SMS angewendet werden.

Die weiter verbesserte Facebook-Integration von adaffix wird dagegen vor allem bei Social Network Afficionados auf Gegenliebe stoßen. Der Facebook-Freundeskreis lässt sich mit dem Telefonbuch verknüpfen; bei einem Anruf erscheint das Facebook-Profilbild sowie die aktuelle Statusmeldung des Facebook-Freundes auf dem Display des Smartphones.

adaffix Anruferkennung
adaffix reichert Anrufe mit Zusatzinfos in Echtzeit an. Zu Calls, zu denen es keine Infos im Telefonbuch des Handys gibt, sucht adaffix in Echtzeit den Namen des Anrufers und zeigt ihn am Display an. Wird adaffix mit Facebook verknüpft, sieht der Angerufene das Foto und die aktuelle Statusmeldung des Callers. Auch bei gewerblichen Telefonaten leistet adaffix wertvolle Dienste: Wird ein Anruf von einem Dienstleistungsunternehmen, einer Firma oder einem Lokal nicht beantwortet, schlägt adaffix Alternativen in der geografischen Umgebung vor. Durch die Integration von Google Maps kann auch gleich der Standort der Firma auf der Karte angezeigt werden. Die Informationen können außerdem im Handy-Telefonbuch gespeichert werden.

adaffix ist ein kleines Programm, das kostenlos auf das Handy geladen wird. Es funktioniert mit allen Smartphones, die mit den Betriebssystemen Android, Blackberry, Microsoft Windows Mobile oder Nokia Symbian S60 betrieben werden. Auch für das iPhone steht eine App bereit, die allerdings wegen fehlendem Multitasking auf dem iPhone OS eingeschränkte Funktionalität bietet.

adaffix Social Media Release und Pressedownload: adaffix.com/press
adaffix auf Twitter: twitter.com/adaffix
Download der adaffix-App für Smartphones: Android Market, Blackberry World, OVI, und http://adaffix.com

Über adaffix
adaffix (www.adaffix.com) ist ein Produkt der adaffix GmbH mit Sitz in Wien. Das Start-up-Unternehmen mit internationaler Ausrichtung ist eine „Call 3.0 Company“ rund um das Thema „Anrufen“ und „angerufen werden“ im täglichen Leben. Anrufe werden mit Zusatzinfos in Echtzeit angereichert. Die mehrfach preisgekrönte mobile Applikation adaffix basiert auf der zum Patent eingereichten Technologieplattform und ist weltweit in zehn Märkten live (USA, Canada, Deutschland, Österreich, Dänemark, Schweden, Belgien, Slovakei, Tschechien und Ungarn).

Medienkontakt adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
twitter.com/adaffix