Press release:

Soleo Launches New API Program, Adaffix Becomes First Partner to Leverage Deep Local Data and Vast Pay-per-Call Revenue Streams. 

Program allows Adaffix and thousands of Local-Mobile-Social app developers to tap into Soleo’s database, which includes over 1.5 million paid and 15 million organic listings.

Rochester, NY, USA and Vienna, Austria – Mar. 18, 2013 – Soleo (www.soleo.com) which brings high-quality calls to local businesses each year, announced today that it is launching a 2.0 version of its organic and ad-supported application programming interface (API) for local publishers and third-party developers. As a part of this launch, Adaffix (adaffix.com) and Soleo have announced that they have entered into a partnership making Adaffix the flagship partner to Soleo to take advantage of the deep local data provided in the program. With Soleo’s New DME API, developers like Adaffix can build new applications and tools using Soleo’s real-time data, consisting of 15 million local merchants.

“Because we come from the world of Directory Assistance where callers have historically paid for the correct listing, our data is widely more accurate and up-to-date than the vast majority of local data APIs available” said Mike Wilson, Soleo’s Chief Digital Officer. “Additionally, this new API is optimized for pay-per-call advertising, which is by far the winning model in the local digital marketing space today. We’re honored that Adaffix recognized this and became our first API 2.0 partner – taking advantage of its many new features, including reverse number category search,” Wilson said. According to a recent BIA/Kelsey report, telephone calls are the number-one preferred source of leads for local businesses ( BIA/Kelsey, Advisory #12-02, “Call-Based Ads: Eliminating the Unknown From Advertising,” May 2012).

“We handle millions of calls every month through our CIA – Caller Identification App™. Whenever a call to a business goes unanswered our app automatically suggests alternative merchants for the user to call. This patented AutoSuggest technology allows us to drive incremental calls to advertisers. Soleo’s API program is an attractive way to monetize our vast call inventory with pay-per-call advertising,” said Claudia Dreier-Poepperl, CEO and Founder of Adaffix.

Soleo processes and manages billions of calls for the leading major carriers in the US, and dozens globally. Through these partnerships, Soleo is able to research local listings and related content, as well as obtain critical real-time updates. This data is a key component used by Soleo to provide call advertising campaigns to major ad partners, ad networks, lead generation companies, and major national retailers. With the launch of this API, app developers, like Adaffix, and local publishers will be able to leverage Soleo’s vast, accurate, and ad-supported local data to innovate around locality while relying on Soleo’s carrier-grade call platform and Digital Media Exchange™. The DME is a ground-breaking, proprietary engine that matches the most diverse set of local search queries with hundreds of thousands of merchants across the US. “There is enormous demand for up-to-date local information,” Wilson noted. “Local is still the ‘next big thing’ and our API provides developers with an edge in building great apps and monetizing them.”

“Having been in the PayPerCall space since its genesis, I’m excited to see something of this magnitude.” added Ed O’Keefe, Adaffix Strategic Partnerships. “Now advertisers, LeadGens and Agencies can access new scales of quality call volume to fulfill their PayPerCall and CPA budgets, including our valuable global call inventory.”

Soleo handles calls of all varieties – not only key local business categories such as restaurants, physicians, brokers, and contractors. “This is a significant 2.0 enhancement in a series of APIs to be released,” added Wilson. “APIs for things like residential, points-of-interest, and government listings are next on our horizon. Additionally, we will support the Soleo API program in 2013 with hackathons, a commission program, and a developer forum – if you’re a developer around local, 2013 will be an exciting year.”

The API is available at http://www.soleo.com/developer-api. For more information on Soleo’s call advertising programs, data services, and carrier solutions, visit www.Soleo.com .

About Adaffix
Adaffix GmbH is the leading authority in the mobile call identification space, enriching millions of calls for consumers and businesses every month through its patented technology. The company continues its exponential growth beyond 14 million users worldwide. The Adaffix CIA – Caller Identification App™ is the most popular app in its category, delivering smartphone users caller id, merchant recommendations after unanswered calls, number block, contacts back-up, and enhanced contact info via access to 1.3 billion people and business listings around the world. Adaffix’s Global Call Market gives agencies, directories, and LeadGens the ability to drive incremental calls to the advertisers of their choice, helping them fulfill PAYPERCALL and CPA budgets globally.  Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria.

About Soleo
Soleo Communications, Inc. (Soleo) is ushering in the Call Generation. As a global leader in communications solutions, Soleo delivers innovative, custom, and cloud-based services that range from Carrier-grade-strong to local-merchant-simple. These solutions include local data search platforms for telecommunications companies and enterprise businesses, as well as call-based performance marketing products for national and local advertisers throughout the US and around the globe. Our vision is to help our customers connect people with people, people with businesses, and businesses with people – any time and from any device.

Adaffix Contact:
Ed O’Keefe
+44 791 788 6538
ed@adaffix.com

Soleo Contact:
Kristen Erickson
585-641-4300 x0023
kerickson@soleocommunications.com

Most recently, Ed was the GM B2B Online for European Directories, executing product and channel transformation across Europe. He’s consulted to Directory and Publisher clients for over 15 years, and developed many firsts in digital product innovation within companies such as DexOne, Marchex, Telmetrics, European Directories and has worked with the Digital side of all the major YP Directory companies world wide. Ed’s broad digital experience and global professional network will bring our current and new clients ways to leverage our innovative mobile and call-based solutions to drive their businesses forward in this ever evolving digital ecosystem.

Based in London, Ed can be reached at +44 07917 886 538 and ed(at)adaffix.com

Eine Umfrage des Ministeriums für Konsumentenschutz (BMASK) vom 10.01.2013 zeigt es deutlich: Österreich’s VerbraucherInnen werden nach wie vor durch unerbetene Anrufe belästigt. 58% geben an, sich durch Werbeanrufe von Lotterien oder Telefondienstleistern bedrängt zu fühlen. Obwohl es immer weniger Handynummern in öffentlichen Verzeichnissen gibt, gelangen Firmen oftmals über zwielichtige Umwege an persönliche User-Daten und Telefonnummern. Dass selbst große Unternehmen nicht vor Hackerattacken gefeit sind, zeigen Beispiele von Sony bis zu LinkedIn, wo 2012 mehrere Millionen Userdaten in die Hände von Hackern fielen. Doch ein neuartiges Gratis-Service kann hier Abhilfe schaffen und lästigen Anrufen ein Ende bereiten.

Was ist eine SECNU?
Eine SECNU ist eine Schutznummer, die den Missbrauch der Handynummer verhindert und die persönliche Erreichbarkeit steuert. Nach kostenfreier Anmeldung auf secnu.at oder via SECNU App erhält der User eine persönliche Schutznummer. Da Anrufer 1.09 Euro pro Minute zahlen müssen, wirkt SECNU wie ein telefonischer Türsteher: Es ruft nur an, wer wirklich etwas braucht. Deshalb kann man die SECNU-Nummer auch bedenkenlos überall weitergeben. Anrufe werden auf das Handy des SENCU-Users weitergeleitet, ohne dass der Anrufer die tatsächliche Handynummer je zu Gesicht bekommt. Somit werden ungebetene Anrufer abgeschreckt, während man trotzdem erreichbar ist. Familie, Freunde und Vertraute, denen man die echte Handynummer gegeben hat, nutzen natürlich weiterhin den direkten Draht.

SECNU teilt mit seinen Nutzern
Entwickelt wurde SECNU von adaffix, einem weltweit tätigen Technologie-Unternehmen mit Sitz in Wien. Da es sich bei SECNU um ein „neuartiges Social Business Modell“ handelt, „bei dem die Einnahmen mit dem Nutzer geteilt werden“, wie Claudia Dreier-Pöpperl, Gründerin und CEO des Unternehmens adaffix betont, profitiert auch der SENCU-User: Pro telefonierter Minute, die über SECNU läuft, erhält die angerufene Person 25 Cent.

Wo kann SECNU zur Anwendung kommen?
Überall, wo man bisher widerstrebend seine Handynummer veröffentlicht hat, kommt jetzt stattdessen die Schutznummer zum Einsatz. Von Sozialen Netzwerken, Online-Börsen über Webshops bis hin zu Reiseportalen – kann man fortan die SECNU-Nummer anstatt der Handynummer angeben. Damit wird nicht nur die tatsächliche Handynummer vor Missbrauch und unerwünschter Weitergabe geschützt, es werden auch nur mehr Anrufe getätigt, wenn es tatsächlich notwendig ist.

Eine weitere Anwendungsmöglichkeit besteht in der Einrichtung einer kostenpflichtigen Supportnummer. Erstmals ganz ohne Fixkosten oder komplizierte Einrichtungsvorgänge. Dadurch stehen ganz neue Geschäftsfelder offen, sei es für Anrufe außerhalb der Öffnungszeiten oder auch für ganztägigen Support.

SECNU App
Für Android Nutzer auf Google Play
Für iPhone Nutzer im App Store
Secnu auf Facebook

Über adaffix GmbH
Adaffix wurde 2009 gegründet und hat seinen Firmensitz in Wien.
Adaffix ist weltweiter Marktführer und Innovationsführer im Bereich Anruferkennung sowie Gewinner zahlreicher Technologie-Awards.