Vienna, October 24th 2011. NameThatNumber, a service provided by adaffix (www.adaffix.com), won the ‘2011 Innovation Challenge’ of The Association of Directory Information and Related Search Industry (EIDQ) last week in Prague, Czech Republic. The members of the jury were highly impressed by the added benefit adaffix provides: NameThatNumber automatically adds the name and address of the caller to the ‘Missed Call Notification SMS’. NameThatNumber provides network operators with extensive top line revenue opportunities, is easy to implement and works on any phone. Carrier Orange Austria Telecommunication GmbH has been using this solution in Austria with great success since February 2011.

David Stafford, General Secretary EIDQ Association: “Delegates at the recent EIDQ Plenary Meeting in Prague identified NameThatNumber as the winner of the first EIDQ Innovation Challenge. The Challenge took place to find the most innovative new service in the directory industry. EIDQ Members clearly like the fact that adaffix partners up with directory assistance companies to offer automated caller identification. This provides directory firms with an additional revenue opportunity and more visibility in the market.”

“I am really happy about this award. It confirms our belief in the product and shows, that it brings a real benefit to everyone. While customers of mobile network operators receive an additional convenient and easy to use service, mobile carriers themselves are really pleased about an additional revenue-stream.” says Claudia Dreier-Poepperl, CEO of adaffix.

Missed call notification is a standard feature in mobile networks such as Bouygues Telecom, France Telecom, Hutchison Whampoa, KPN, Orascom, SFR, T-Mobile, Telefonica, Turkish Telecom, TeliaSonera, Telekom Austria, Telenor, Telekom Italia, Vimpelcom and Vodafone. It can be enhanced by integrating NameThatNumber between the Voice Mail System (VMS) and the Short Message Service Centre (SMSC) in a mobile network. NameThatNumber comes in a carrier grade setup and on average time to market is no longer than four weeks.

adaffix has previously received awards including the ‘2011 Mobile Messaging Awards Highly Commended’ at the Global Messaging and VAS Congress in London and the ‘GSMA Global Mobile Awards 2010’ given by the GSMA association which represents the interests of operators worldwide.

adaffix social media release and press-download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix
CEO Orange Austria talks about the success of NameThatNumber: http://adaffix.com/zones/carrier-zone/success-stories/

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. The company also publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

Media-contact adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
twitter.com/adaffix

Vienna – October 18, 2011. 1588 Informacija (http://www.1588.lt), the leading infoline in Lithuania, and the caller lookup company adaffix launches its services in Lithuania today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for private and business related calls: the application automatically displays the name of the private person or business if the number is not yet in the user’s contacts list. The application also suggests local alternatives if the user cannot reach a business on the phone. In order to deliver this information adaffix partners with 1588 Informacija, thereby accessing the content of one of the biggest and best business databases in Lithuania.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.
“AutoSuggest” lets callers get in touch with local business quickly and easily. If a user dials the number of a plumber in Kaunas but cannot get through, within seconds adaffix shows additional contact information as well as details for other plumbers nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of “Caller Lookup”, incoming calls from businesses or private persons are identified if they are not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to 1588 users,” said Jon Martinsen, CEO 1588 Informacija. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Lithuania.”

“We are delighted to add Lithuania to our international adaffix network and provide the growing number of Lithuanian smartphone users with more convenience. Based on the synergies between 1588 Informacija’s high quality database and the adaffix app, smartphone users in Lithuania will get a lot more out of a phone when making or receiving calls”, explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About 1588 Informacija
1588 Informacija is the leading infoline and online directory in Lithuania. 1588 delivers fast, accurate and user-friendly information over the phone or the web 24/7, 365 days a year. 1588 is part of the Interinfo group of companies operating market leading local search and infoline products across Estonia, Latvia and Lithuania.  The group is owned by BaltCap Investments, a premier private equity firm in the Batlics.

PR contacts

Triin Vesper
Phone: +372 50 12 226
Triin.vesper@ice.ee

I5comm c/o adaffix
Bernhard Lehner
Phone: +43 664 439 86 09
bernhard [at] i5comm.com
http://www.twitter.com/adaffix

Tallinn – October 18, 2011. 1182 Ekspress Hotline (http://www.1182.ee), the leading infoline in Estonia, and the caller lookup company adaffix launches its services in Estonia today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for private and business related calls: the application automatically displays the name of the private person or business if the number is not yet in the user’s contacts list. The application also suggests local alternatives if the user cannot reach a business on the phone. In order to deliver this information adaffix partners with 1182 Ekspress Hotline, thereby accessing the content of one of the biggest and best business databases in Estonia.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.
“AutoSuggest” lets callers get in touch with local business quickly and easily. If a user dials the number of a locksmith in Tallinn but cannot get through, within seconds adaffix shows additional contact information as well as details for other locksmiths nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of “Caller Lookup”, incoming calls from businesses or private persons are identified if they are not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to 1182 users,” said Jon Martinsen, CEO Ekspress Hotline. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Estonia.”

“We are delighted to add Estonia to our international adaffix network and provide the growing number of Estonian smartphone users with more convenience. Based on the synergies between 1182 Ekspress Hotline’s high quality database and the adaffix app, smartphone users in Estonia will get a lot more out of a phone when making or receiving calls”, explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About 1182 Ekspress Hotline
1182 Ekspress Hotline is the leading infoline and online directory in Estonia. 1182 delivers fast, accurate and user-friendly information over the phone or the web 24/7, 365 days a year. 1182 is part of the Interinfo group of companies operating market leading local search and infoline products across Estonia, Latvia and Lithuania.  The group is owned by BaltCap Investments, a premier private equity firm in the Batlics.

PR contacts

1182 Ekspress Hotline
Triin Vesper
Phone: +372 50 12 226
Triin.vesper@ice.ee

I5comm c/o adaffix
Bernhard Lehner
Phone: +43 664 439 86 09
bernhard [at] i5comm.com
http://www.twitter.com/adaffix

The adaffix application offers two main functions: AutoSuggest and Caller Lookup. AutoSuggest facilitates callers in contacting a local business. For instance, if a user dials the number of a locksmith in Cairo but cannot get through, within seconds adaffix shows other nearby locksmiths. The user can then call a suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contact list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of Caller Lookup, incoming calls from businesses are identified if the business is not in the user’s contact list. When the phone rings, the name of the caller is displayed, and if the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back, and the name and number can be added to the user’s contact list by another simple button click.

adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization, and Facebook ID, which displays the photo and real-time status of Facebook friends when they call. The application runs on smartphones supporting the operating systems Android, BlackBerry RIM, and Nokia Symbian.

“Partnering with adaffix allows us to introduce an advanced call recommendation application to Egypt Yellow Pages users,” said Marc Lambert, Managing Director of Egypt Yellow Pages Ltd. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Egypt.”

Claudia Dreier-Poepperl, adaffix founder and CEO, said, “We are delighted to add Egypt as the first African country to our international adaffix network, which includes Europe and North America. Based on the synergies between Egypt Yellow Pages high quality content and the adaffix application, smartphone users in Egypt will get a lot more out of a phone when making or receiving calls.”

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, and Egypt. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit http://adaffix.com/company.

About Egypt Yellow Pages
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 370,000 print directories in 2011, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Contact adaffix
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
http://www.twitter.com/adaffix

Contact Egypt Yellow Pages
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
lars@yellow.com.eg