• New trends in Messaging, Call Centre and CRM
• Call completion and call substitution strategies
• New business rules and sources of revenue for operators and service providers

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Vienna, Ljubljana 5 March 2012 – PIRS and adaffix announce the launch of the award winning mobile application adaffix (www.adaffix.com) in Slovenia today. The application instantly suggests local alternatives if the user cannot reach a business on the phone. To deliver this information adaffix accesses the most comprehensive Slovenian business directory of PIRS (www.pirs.si).

The “AutoSuggest” feature makes it easier for a caller to get in touch with a business. For instance, a user calls the number of a plumber in Ljubljana but the company is unavailable to take the call. Within seconds adaffix shows the user other plumbers nearby. Another call is initiated by simply pushing a button. The contact details of companies can be added easily to the contacts list on the mobile phone.

The “Caller Lookup” feature identifies the number of an incoming call that is not in the user’s contacts list by matching it with the PIRS database. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android and BlackBerry RIM and Nokia Symbian S60.

“Partnering with adaffix is a significant step for the fast growing smartphone market in Slovenia” says Dušan Podrekar, managing director of Pirs. “The adaffix app will certainly connect consumers with business in very effective way. ”

“We are delighted to partner with PIRS and add Slovenia to our international caller lookup network. Slovenia’s mobile penetration rate is over 100% and 28% of users already have a smartphone. The cooperation with PIRS will provide adaffix users with the most comprehensive Slovene business content.” , explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: Android Market, BlackBerry Appworld, and Nokia OVI.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia, Lithuania and Slovenia. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit http://adaffix.com/company

About PIRS

Pirs (the Business directory of the Republic of Slovenia) is a business directory with verified data on Slovene companies, their products and services. It contains reliable and updated information on active companies and other business subjects in Slovenia. The quality has been confirmed by four European Awards given by the EADP (European Association of Directory and Database Publishers). Users can avoid the time-consuming search for Slovene companies by using PIRS on the Internet, cd and mobile.

PR Contacts
Slovenska knjiga, d.o.o.
+38615005248
info [at] pirs.si
www.pirs.eu

adaffix GmbH
press [at] adaffix.com
Phone: +43198116611
www.twitter.com/adaffix