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Austrian-based mobile service adaffix adds value to incoming and outgoing smartphone calls

Vienna, 4th April 2011. The free mobile application adaffix (www.adaffix.com) starts its services in the Hungarian market today. adaffix enriches the experience of smartphone calls by adding relevant caller content in real-time. The application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the caller’s name if they are not in the user’s contacts list. In order to deliver this information adaffix partners with Magyar Telefonkönyvkiadó Társaság (MTT), thereby accessing white and yellow pages content of Telefonkönyv.

The adaffix application, which is available for smartphones using the operating systems of BlackBerry RIM, Android, Symbian S60 or Windows Mobile, offers two main functions: AutoSuggest and Caller Lookup.

AutoSuggest makes it easier for a caller to get in touch with a (local) business. For instance, a user calls the number of a plumber in Budapest but cannot get through. Within seconds adaffix shows additional contact information as well as details for other plumbers nearby. The suggested plumbers can be called by simply pushing a button. The contact details of the companies can be easily added to the contacts list and the location of the business is shown on a map.

Caller Lookup identifies the number of an incoming call that is not in the user’s contacts list by matching it with the directory database of Telefonkönyv. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix automatically runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call.

“Telefonkönyv is Hungary’s first choice for finding names and telephone numbers. Offering ADAFFIX to mobile users is a natural extension to our services. We expect that a lot of Hungarian smartphone users will use this new convenient application” says Reinhard Hetzer, Managing Director MTT.

“We are delighted to launch in Hungary and we are happy to be backed by our local partner MTT. The Hungarian market is a matter of the heart for adaffix as it is so close to the headquarters in Vienna. From now on Hungarian smartphone users will have a lot more from a phone when making or receiving calls”, says Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: adaffix.com, BlackBerry Appworld, Android Market and OVI (Nokia).
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic and Hungary. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit https://adaffix.com/company

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix