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Smartphone app suggests alternate local merchants to callers in case of a busy signal or no answer

Vienna – May 31, 2011. The caller lookup company adaffix launches its services in Poland today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for business related calls: the application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the name if the calling business is not yet in the user’s contacts list. In order to deliver this information adaffix partners with pkt.pl Polskie Książki Telefoniczne (pkt.pl), thereby accessing the content of pkt.pl’s business databases in Poland.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.

AutoSuggest facilitates callers to get in touch with a local business. If a user dials the number of a locksmith in Krakow but cannot get through, within seconds adaffix shows additional contact information as well as details for other locksmiths nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of Caller Lookup, incoming calls from businesses are identified if the business is not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to pkt.pl users,” added Piotr Strzalkowski, CEO pkt.pl. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Poland.”

“We are delighted to add Poland to our international adaffix network and provide Polish smartphone users with more convenience. Based on the synergies between pkt.pl’s high quality business directory and the adaffix app smartphone users in Poland will get a lot more out of a phone when making or receiving calls”, explains Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: adaffix.com, OVI (Nokia), BlackBerry Appworld, Android Market.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

about adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple awarding winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Turkey and Poland. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria.

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix