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Award winning mobile app instantly suggests alternate local businesses to callers in case of a busy signal or no answer

Istanbul, Vienna 6th July 2011 – Turkey Yellow Pages and adaffix announce the launch of the award winning and free mobile application adaffix (www.adaffix.com) in Turkey today. The application instantly suggests local alternatives if the user cannot reach a business on the phone. To deliver this information adaffix accesses the most comprehensive Turkish business listing content from Turkey Yellow Pages (http://www.yellow.com.tr), part of the Al Wahda-Express group of companies.

The “AutoSuggest” feature makes it easier for a caller to get in touch with a business. For instance, a user calls the number of a plumber in Ankara but the company is unavailable to take the call. In critical and time-sensitive situations, hitting re-dial shouldn’t be the only option. Within seconds adaffix shows the user additional contact information for the company called as well as details for other plumbers nearby. Another call is initiated by simply pushing a button. The contact details of companies can be added easily to the contacts list on the mobile phone.

The “Caller Lookup” feature identifies the number of an incoming call that is not in the user’s contacts list by matching it with the Yellow.com.tr database. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and immediate, as is adding the caller’s name and number to the phone contacts list.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react. Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Symbian S60, Android, BlackBerry RIM or Windows Mobile.

“We like the fact that our business content and brand is now automatically linked with a phone call if the called business does not answer the phone. Partnering with adaffix allows us to introduce an advanced smartphone level of utility to potentially 63 million mobile phone users in Turkey and adds more convenience to every day phone calls. In addition we have a Turkish language version of the adaffix app appropriately called ‘Kim Ariyor?’ meaning ‘Who’s Calling’ in Turkish.” says Trevor Nadeau, Managing Director of Turkey Yellow Pages.

“Adding content to calls in real-time is the most natural and evolutionary element to add to telephony, as it brings the whole experience of phone calling into a new era. We are delighted to partner with Yellow.com.tr in Turkey to provide adaffix users with the most comprehensive Turkish business content”, explains Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. The company publishes a multiple award winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland and Turkey. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria. For more info visit https://adaffix.com/company

About Turkey Yellow Pages
Istanbul based Turkey Yellow Pages is the official publisher of Yellow Pages and Yellow.com.tr branded products in the Republic of Turkey. Founded in 2007, Turkey Yellow Pages has quickly become Turkey’s most comprehensive database of business listings. Turkey Yellow Pages offers local businesses and major brands cost effective Yellow Pages Directory Advertising Products, Local Search Advertising Solutions, Performance Based Marketing Solutions, SEM (Search Engine Marketing) Solutions as well as the most comprehensive Managed Mapping and Navigation business listing service in partnership with the world’s largest mapping and navigation platforms. For more info visit http://www.yellow.com.tr

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
http://www.twitter.com/adaffix