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Smartphone app provides caller identification and also suggests alternate local merchants to callers in case of a busy signal or no answer

Tallinn – October 18, 2011. 1182 Ekspress Hotline (http://www.1182.ee), the leading infoline in Estonia, and the caller lookup company adaffix launches its services in Estonia today. adaffix (http://www.adaffix.com) is a free mobile application available for Android, Nokia Symbian and BlackBerry smartphones. The award winning app is a helpful tool for private and business related calls: the application automatically displays the name of the private person or business if the number is not yet in the user’s contacts list. The application also suggests local alternatives if the user cannot reach a business on the phone. In order to deliver this information adaffix partners with 1182 Ekspress Hotline, thereby accessing the content of one of the biggest and best business databases in Estonia.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.
“AutoSuggest” lets callers get in touch with local business quickly and easily. If a user dials the number of a locksmith in Tallinn but cannot get through, within seconds adaffix shows additional contact information as well as details for other locksmiths nearby. The user can call the suggested locksmith by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone. This immediacy and simplicity makes this feature efficient and unique.

With the help of “Caller Lookup”, incoming calls from businesses or private persons are identified if they are not in the user’s contacts list. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name of the caller and the time of that call are displayed. With just one push of a button users can easily call back. Name and number can be added to the contacts list by a simple button click.

For the user’s comfort, adaffix runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

Additional features include call blocker, contact synchronization and Facebook ID, which displays the photo and realtime status of Facebook friends when they call. The adaffix application runs on smartphones supporting the operating systems Android, BlackBerry RIM, Nokia Symbian S60 and Windows Mobile.

“Partnering with adaffix allows us to introduce an advanced call recommendation application for smart phones to 1182 users,” said Jon Martinsen, CEO Ekspress Hotline. “The app’s ability to automatically suggest alternate businesses to callers is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in Estonia.”

“We are delighted to add Estonia to our international adaffix network and provide the growing number of Estonian smartphone users with more convenience. Based on the synergies between 1182 Ekspress Hotline’s high quality database and the adaffix app, smartphone users in Estonia will get a lot more out of a phone when making or receiving calls”, explains Claudia Dreier-Poepperl, founder and CEO adaffix.

Users can download the adaffix application for smartphones from Nokia OVI, Android Market, BlackBerry Appworld and www.adaffix.com.

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in real time. The company publishes a multiple award-winning mobile application in the USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic, Hungary, Poland, Turkey, Egypt, Estonia and Lithuania. NameThatNumber is adaffix’s B2B product offering for mobile network operators, which enhances traditional missed call notifications by including the name of the caller. adaffix is a privately held company, founded in 2009 and headquartered in Vienna, Austria. For more information, visit https://adaffix.com/company.

About 1182 Ekspress Hotline
1182 Ekspress Hotline is the leading infoline and online directory in Estonia. 1182 delivers fast, accurate and user-friendly information over the phone or the web 24/7, 365 days a year. 1182 is part of the Interinfo group of companies operating market leading local search and infoline products across Estonia, Latvia and Lithuania.  The group is owned by BaltCap Investments, a premier private equity firm in the Batlics.

PR contacts

1182 Ekspress Hotline
Triin Vesper
Phone: +372 50 12 226
Triin.vesper@ice.ee

I5comm c/o adaffix
Bernhard Lehner
Phone: +43 664 439 86 09
bernhard [at] i5comm.com
http://www.twitter.com/adaffix