– Hutchison Drei Austria to monetise missed calls via convenient caller identification service increasing ARPU and customer retention 

Vienna, 2 October 2013: Mobile caller identification specialist, Adaffix (adaffix.com) today announced that it has partnered with Global mobile network operator, Hutchison Drei Austria (drei.at), to provide its NameThatNumber service, increasing average revenue per user and retention rates with its Austrian customers.

Adaffix’s proven technology enriches the mobile user experience by identifying any caller by personal or business name after a missed call. It adds the name of the caller to the Missed Call Notification SMS and links to a dedicated mobile site containing more details such as the caller’s address.  Users see exactly who has called them rather than an anonymous number that resides outside of a customer’s contact book.

Integrated with Hutchison’s existing Call Completion system, NameThatNumber provides an additional top-line revenue stream to operators who bill the service as an add-on to standard tariffs and call procedure. Typically NameThatNumber is provisioned to the entire customer base and charged at EUR 1 flat fee per month for limitless look-ups, or EUR 0.30 cent per query to reveal any given number identity.

Günter Lischka, Senior Head of Marketing at Hutchison Drei Austria said: “NameThatNumber is a great way for our customers to identify and manage their missed calls, introducing a level of convenience that adds major value to our existing services.”

Claudia Dreier-Poepperl, CEO and founder at Adaffix said: “Our proven call identification technology has the advantage of meeting two major priorities for carriers: creating service differentiation that builds customer retention whilst simultaneously growing ARPU. The deal with Hutchison 3 Austria is a significant win for us and we are looking forward to rolling out our NameThatNumber service to its customer base throughout Austria.”

About Adaffix

Adaffix GmbH is a technology company, which develops and supplies caller identification solutions for mobile network operators.  It specializes in enhancing existing call completion systems by identifying any caller by their personal or business name and adding the name of the caller to the notification message.

Adaffix’ NameThatNumber platform can be integrated with Call Completion systems such as Comverse’s Who Called, Acision’s Call Driver, Streamwide’s Missed Call Alert, Tecnotree’s Agility Call Completion, ZTE’s iVAS and Huawei’s Voice Mail System.  Adaffix’ patent pending technology platform NameThatNumber has received multiple industry awards including the prestigious GSMA Award 2010.

Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria. For more info please go to adaffix.com

About Hutchison Drei

Hutchison Drei Austria GmbH is wholly owned by Hutchison Whampoa Limited in Hong Kong and started as Hutchison 3G Austria GmbH in May 2003 with the brand “3” as the first sole UMTS-provider in Austria. Drei aims to make the lives of its customers easier by enabling the most direct access to modern technology and the digital world. According to Drei mobile communication is an integral part of daily life and should be affordable for every Austrian citizen. Voice telephony in HD-quality, mobile broadband internet, numerous multimedia-proposals like 3MobileTV and the strongest network in Austria are among the offerings of Drei. The MegaNetwork has won the connect-test twice (2011 and 2012), which has certified Drei as the best network in Austria. As of January 3, 2013 Drei has completed the takeover of Orange Austria and has 3.337 million customers as the third biggest Austrian mobile network operator (as per July 2013).

Media contacts

For Adaffix
Tim Banks, Giant PR
+44 7771 512 057
tim@giantpr.co.uk

For Hutchison Drei Austria
Tom Tesch
Tel.: +43 (0) 66066033701
tom.tesch@drei.com

www.drei.at/Presse