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Vienna, 1st October 2013. Mobile caller identification specialist, Adaffix GmbH today announced that it has spun off its call triggered advertising business, CIAmedia GmbH to focus on its range of industry leading caller identification services for mobile operators.

Going forward, CIAmedia will operate independently as a mobile ad-tech company that delivers Call Triggered Advertising, an entirely new mobile ad-inventory structure that is initiated by voice calls and not only based on browsing or in-app activity. The service, which turns almost every phone call into a new advertising opportunity is based on CIAmedia’s patented ad-technology and processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

For more information please visit CIAmedia.com