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Application suggests alternative merchants if businesses do not answer

Vienna, June 29th 2010 – ADAFFIX (www.adaffix.com), a new intelligent caller ID recognition application for mobile phones, announces the start of its services on the Swedish market today. ADAFFIX offers an entirely new service when using a smartphone: when a number is busy or the called company does not answer the phone, alternative merchants in the same business – such as restaurants or shops – are suggested and made visible on the display of the caller. By using this free software, smartphone users can also see the name of unknown callers on the display of their mobile phone within seconds. ADAFFIX accesses the necessary data to deliver such information through a real-time search in cooperation with its partner Lokaldelen (www.lokaldelen.se) in Sweden.

ADAFFIX with private calls…
The ADAFFIX application that is available for all relevant Smartphone and operating systems offers two prominent functions: with the caller ID recognition function, a number that is not in the user’s contacts list is matched with Lokaldelen and the result is displayed in real time. When the user misses a call, the name and time of the call stays visible on the display – with just one button push users can call back that number easily. Name and number can be added to the contacts list conveniently. For highest user comfort, ADAFFIX automatically runs in the backend of the mobile phone and displays content to the user when appropriate.

… with commercial calls
The second utilization follows the reverse logic: The caller unsuccessfully calls a pharmacy for instance, a pizza delivery service or a craftsman and receives additional data of the recipient such as other mobile or fixed line phone numbers. Furthermore, three alternative companies are displayed which are located within direct geographical vicinity of the dialed phone number. “If you dial a number of a plumber in Stockholm and can’t reach the company because they do not answer the phone, ADAFFIX will show additional contact info as well as three other plumbers nearby within seconds”, adds Robert Lindell, Online Marketing Manager for Lokalelen. Another call is initiated simply by pushing a button, contact details of companies can also be added to the contacts list on the mobile phone.

“We have a clear focus on mobile services. ADAFFIX is a natural extension of our mobile strategy and a logical addition to our products. In contrast to many others we offer caller recognition for free and we expect that a lot of smartphone users will benefit from this new functionality, both in calls to private persons and businesses. ” says Robert Lindell.

“After our successful market launches in Denmark, Germany and Austria we are very pleased to launch in Sweden together with Lokaldelen. As smartphones are very popular in Sweden we believe that ADAFFIX can help a lot of users to get an even better experience on their smartphones” says Mathias Schroeder, Chief Product Officer and co-founder of adaffix.

The free service was developed for smartphones and runs on Blackberry, HTC, LG, Nokia, Motorola, Palm, Samsung and SonyEricsson phones that support one of the following mobile operating systems: Android, RIM BlackBerry, Symbian S60 or Windows Mobile. Due to a limitation in multitasking the iPhone does not support ADAFFIX.

ADAFFIX works with every mobile network in Sweden.

Download the ADAFFIX app for smartphones: adaffix.com
ADAFFIX on Twitter: twitter.com/adaffix

About adaffix
adaffix (adaffix GmbH) was founded in 2009 in Vienna. The start-up, with a clear international emphasis, focuses on the development of mobile telecommunications services. The company enriches the call experience by adding relevant local and social content to calls in real-time. The award winning mobile application ADAFFIX is now live in Austria, Germany, Denmark and Sweden. Learn more about adaffix at https://adaffix.com/company.

About Lokaldelen
Lokaldelen i Sverige AB is active within two trading sectors and is the market leader in the local directory market in Sweden. The largest trading sector consists of local search services in published directories, on the Internet and the mobile. The other trading sector is media sales on behalf of external clients. The company has approximately 500 employees, offices in 9 locations in Sweden with the head office in Halmstad. Lokaldelen i Sverige AB has a history going back to 1943 and is nowadays part of European Directories S.A., one of Europe’s leading search- and directory company and is operating in 8 countries with the head office in London. Read more about Lokaldelen and our services on our company website www.lokaldelenisverige.se

PR Contact for adaffix
I5comm c/o adaffix:
Bernhard Lehner
bernhard@i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix