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Finally, more information about all your calls: incoming and outgoing, personal and business

Vienna, November 3rd 2010 – The free mobile application adaffix (www.adaffix.com) announces its launch in the Canadian market today. adaffix enriches the call experience by adding relevant caller content in real-time. The application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the caller’s name if they are not in the user’s contacts list. To deliver this information adaffix accesses comprehensive Canadian business content using YellowAPI.com, the public API of Canada’s Yellow Pages Group, a national local commercial search leader.

The first of two main adaffix application functions is Auto Suggest which makes it easier for a caller to get in touch with a business. For instance, a user calls the number of a plumber in Toronto but the company is unavailable, within seconds adaffix shows them additional contact information as well as details for three other plumbers nearby. Another call is initiated by simply pushing a button. The contact details of companies can be added easily to the contacts list on the mobile phone.

The other main function Caller Lookup identifies the number of incoming call not in the user’s contacts list by matching it with business listings content accessed through YellowAPI.com. The name of the caller is displayed as the phone rings. When the user misses a call the name and time of the call are displayed. With one push of a button callback is easy and instant as is adding the caller’s name and number to the phone contacts list. adaffix also provides enhanced caller information with dynamic Facebook content. Users can link adaffix with their Facebook account allowing them to see the up-to-date status and photo of Facebook friends when they call.

For the user’s comfort, adaffix automatically runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

“We are delighted to launch using Yellow Pages Group’s API contents and bring more convenience to smart phone users in Canada”, explains Claudia Poepperl, founder and CEO adaffix.

Download the adaffix app for smartphones: www.adaffix.com, BlackBerry Appworld, Android Market and OVI (Nokia).
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the call experience by adding relevant local and social content to calls in real-time. The award-winning mobile application ADAFFIX is now live in the U.S., Canada, Germany, Austria, Belgium, Denmark and Sweden. The application is free of charge for the user. It runs on smartphones including BlackBerry, HTC, LG, Motorola, Palm, Samsung, Nokia and SonyEricsson phones that support one of the following mobile operating systems: Android, RIM BlackBerry, Symbian S60 or Windows Mobile. The company was founded in 2009 and is headquartered in Vienna, Austria. For more information visit https://adaffix.com/company.

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix