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Smartphone app adaffix adds value to incoming and outgoing calls

Vienna – December 13, 2010. The caller lookup company adaffix launches its services in the Czech Republic and Slovakia today. adaffix (www.adaffix.com) is a free mobile application available for Android, Symbian and BlackBerry smartphones. It enriches the experience of smartphone calls by adding relevant caller content in real-time. adaffix is a helpful tool for both private and business related calls: the application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the name if the caller is not in the user’s contacts list. In order to deliver this information adaffix partners with Mediatel, the operator of ZlatéStránky, thereby accessing the content of ZlatéStránky databases; ZlatéStránky.sk in Slovakia and ZlatéStránky.cz in the Czech Republic.

The adaffix application presents two main functions: AutoSuggest and Caller Lookup.

adaffix offers AutoSuggest …
AutoSuggest facilitates callers to get in touch with a (local) business. If a user dials the number of a plumber in Bratislava but cannot get through, within seconds adaffix shows additional contact information as well as details for other plumbers nearby. The user can call the suggested plumbers by simply pushing a button. Additionally, the contact details of the companies suggested by adaffix can be easily added to the contacts list on the mobile phone.

… and Caller Lookup
With the help of Caller Lookup, incoming calls are identified if the caller is not in the user’s contacts list by matching the number against the listings in ZlatéStránky. On one hand when the phone rings, the name of the caller gets displayed, and on the other when the user misses a call, the name and time of that call are displayed. This immediacy and simplicity via one button to call back and to add the caller’s name and number to the phone contacts list is what makes this feature efficient and unique.

adaffix automatically runs in the background of the smartphone, only displaying content when appropriate. The user never has to act, only react.

“Partnering with adaffix allows us to introduce an advanced call recognition and recommendation application for smart phones to Zlaté Stránky users,” added Kimberli Lewis, CEO Mediatel, the operator of Zlaté Stránky. “One key feature is the app’s ability to auto-suggest alternate businesses to callers if they get a busy signal or no answer. This is a unique and time-saving functionality in critical and time-sensitive situations and adds comfort to callers in the Czech Republic and Slovakia.”

“Slovakia and the Czech Republic have been on our product expansion roadmap from the beginning. I am happy to be backed by such a strong partner as Mediatel. To achieve perfect customers satisfaction adaffix depends on high quality databases. Mediatel and its Zlaté Stránky have the best database in the market – it´s great to work with them”, says Claudia Poepperl, founder and CEO adaffix. “From now on smartphone users in Slovakia and the Czech Republic will get a lot more out of a phone when making or receiving calls”

Download the adaffix app for smartphones: www.adaffix.com, BlackBerry Appworld, Android Market and OVI (Nokia).
adaffix social media release and press download: adaffix.com/press
adaffix on Twitter: twitter.com/adaffix

About adaffix
adaffix enriches the call experience by adding relevant local and social content to calls in real-time. The award-winning mobile application ADAFFIX is now live in the U.S., Canada, Germany, Austria, Belgium, Denmark, Sweden, Hungary, Czech Republic and Slovakia. The application is free of charge for the user. It runs on smartphones including BlackBerry, HTC, LG, Motorola, Palm, Samsung, Nokia and SonyEricsson phones that support one of the following mobile operating systems: Android, RIM BlackBerry, Symbian S60 or Windows Mobile. The company was founded in 2009 and is headquartered in Vienna, Austria. For more information visit https://adaffix.com/company.

About Zlaté Stránky
ZlatéStránky.cz offers a wide portfolio of marketing tools that enable effective support for business. ZlatéStránky.cz provides a unique mix of communication channels, including the online www.zlatestranky.cz platform with many unique functions – radius search, data comparison, 3D visits and video presentations, printed Zlaté Stránky and m.zlatestranky.cz accessible for mobile internet users. In January 2010, ZlatéStránky.cz became the first company on the Czech market to launch its own Augmented Reality application, for which they won an award for innovation at the Internet Effectiveness Awards 2010. Mediatel, the operator of ZlatéStránky.cz, also offers professional services in internet marketing and the creation and administration of corporate web presentations through its Internet123 service.

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
bernhard [at] i5comm.com
Phone: +43 664 439 86 09
www.twitter.com/adaffix