BIA Kelsey: Adaffix and Orange Name that Number
BIA Kelsey/ Mike Boland, 23 February 2011
This morning I received a note from Adaffix CEO Claudia Poepperl about a deal the company formed with Orange Austria to integrate directly into the carrier’s network infrastructure. As anyone in the mobile game knows, carrier deals (especially pre-iPhone) are like gold.
The offspring of this union is called NameThatNumber and will beef up the carrier’s missed call notification texts by adding the caller’s name. For user’s this is a nice touch, but it also has relevance for carriers in that links to mobile sites with more information about the caller. Read more…