Caller recognition service Ye**ix turns into adaffix

Clear Branding for international outreach

Vienna, March 23 2010. Ye**ix, the call identifier service for smartphones, is restructuring its brand at its first birthday. Starting today, Ye**ix is going to be marketed as „adaffix“. The brand’s name and the company’s name are therefore merging into a unified product and business.

„This is a crucial step in order to facilitate our communicational outreach. Our product and our brand are being defined clearly“, says Claudia Poepperl, founder and CEO of adaffix. „We are about to start an extensive internationalization outreach. In order to be prepared we are unifying our brand, both the product’s name and the accompanying logo. The product itself, and our unique call identifier technology remain untouched. Our re-branding is going to make adaffix more efficient, clearer and eventually more successful.“

Successful first year
adaffix is looking back at a highly successful first year of operation. Upon its launch in Austria, the company expanded to Germany. At the same time the product itself turned into a handy and useful product across all smartphone operating systems. Aside from continuous growth in terms of users, adaffix turned into an internationally award winning service. To this day the undisputed climax has been winning the GSMA Global Mobile Award 2010 as a „Best mobile Internet service“ at Mobile World Congress in Barcelona.

About adaffix
adaffix (adaffix GmbH) was founded in 2009 in Vienna. The start-up with a clear international emphasis, focuses on the development of mobile telecommunications services. adaffix is a „Call 3.0 company“ primarly dealing with „calling“ and „being called“ in all walks of life. Calls are being enriched with real-time information. Learn more about adaffix at

Download the adaffix-App for smartphones here:
Adaffix social media newsroom and Press Center:

PR Contact
I5comm c/o adaffix:
Bernhard Lehner
Phone: +43 664 439 86 09

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