Caller recognition service Ye**ix turns into adaffix
Clear Branding for international outreach
Vienna, March 23 2010. Ye**ix, the call identifier service for smartphones, is restructuring its brand at its first birthday. Starting today, Ye**ix is going to be marketed as „adaffix“. The brand’s name and the company’s name are therefore merging into a unified product and business.
„This is a crucial step in order to facilitate our communicational outreach. Our product and our brand are being defined clearly“, says Claudia Poepperl, founder and CEO of adaffix. „We are about to start an extensive internationalization outreach. In order to be prepared we are unifying our brand, both the product’s name and the accompanying logo. The product itself, and our unique call identifier technology remain untouched. Our re-branding is going to make adaffix more efficient, clearer and eventually more successful.“
Successful first year
adaffix (adaffix GmbH) was founded in 2009 in Vienna. The start-up with a clear international emphasis, focuses on the development of mobile telecommunications services. adaffix is a „Call 3.0 company“ primarly dealing with „calling“ and „being called“ in all walks of life. Calls are being enriched with real-time information. Learn more about adaffix at http://adaffix.com/company
I5comm c/o adaffix:
Phone: +43 664 439 86 09