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Model based on the growing PayPerCall advertising market in India

Vienna, New Delhi, 9 July 2013 – Getit Infomedia, a leading platform making local businesses discoverable, today announced its partnership with Adaffix, a leading authority in the mobile call identification space, to deliver significantly higher volumes of quality calls to small and medium businesses (SMEs). Under this partnership, the consumers can reach more businesses through Adaffix’s CIA – Caller Identification App™.

The patented AutoSuggest technology of CIA displays alternate Merchants to the mobile caller instantly after a call to a business is unanswered. Getit Infomedia will power this information for CIA in India and enable the consumers to connect with over 6 million SMEs registered in their database providing complete information assisting them to make a purchase, reservation, booking or request a quote.

Speaking about the partnership Mr. Jaspreet Bindra, CEO, getit Infomedia said “Our partnership with Adaffix is an innovative way to connect the SMEs with the consumers in the mobile first age. This will enable the consumers to attain instant information on the SME and its category under which they would like to do business with”.

“We are delighted about partnering with Getit Infomedia in India and open up another new market to the value of call-based advertising solutions. It is very rewarding to help fulfill Getit Infomedia’s PayPerCall Advertiser budgets and deliver new customers to local businesses on a daily basis, said Claudia Dreier-Poepperl, CEO and Founder of Adaffix.

With 14+ million users worldwide, the adaffix CIA – Caller Identification App™ is the most popular App in its category available x-platform. The App runs 24/7 in the background and captures every unanswered call, processing 100 millions of calls every month.

About Getit Infomedia

Getit Infomedia is a leading platform making local businesses discoverable. It aims to seamlessly deliver value across all media platforms – Voice, Mobile Applications, Online, WAP, Web chat, Print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances/partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos like Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

Getit Infomedia Products
1. Local Search- www.getit.in
2. Classifieds- www.freeads.in
3. Hot Deals- www.getithotdeals.in
4. Apps Download- www.getit.in/apps/mobile
5. Malls- www.getitmalls.com
6. Askme – www.askme.com
7. Yellow Pages www.yellowpages.co.in
8. Tradeget – www.tradeget.com

Micro communities
• http://fashion.getit.in
• http://weddings.getit.in/
• http://interiors.getit.in/

Micro sites
• http://celebration.getit.in/
• http://diwali.getit.in

About Adaffix
Adaffix GmbH (Adaffix) is the leading authority in the mobile call identification space, enriching millions of calls for consumers and businesses every month through its patented technology. The company continues its exponential growth beyond 14 million users worldwide. The Adaffix CIA – Caller Identification App™ is the most popular app in its category, delivering smartphone users caller id, merchant recommendations after unanswered calls, number block, contacts back-up, and enhanced contact info via access to 1.3 billion people and business listings around the world. Adaffix’s Global Call Market gives agencies, directories, and LeadGens the ability to drive incremental calls to the advertisers of their choice, helping them fulfill PAYPERCALL and CPA budgets globally. Adaffix was founded in 2009 and is privately held with headquarters in Vienna, Austria. For more info please go to adaffix.com