NameThatNumber: Powering Customer Service and Operator Profit

Orange Austria partners with adaffix to add caller’s name to missed call notifications

Vienna, 22nd of February 2011

adaffix is introducing a new service which empowers mobile network operators to provide their customers with added value while also improving their top line revenues. NameThatNumber enhances the all too common Missed Call Notification SMS, adding the name of the missed caller. If users decide to click on the link within the SMS, they are directed to a dedicated mobile site containing additional information about the person or company who made the call (address, fax number etc). adaffix powers this service with a global network of yellow and white page telephone databases. The very first mobile operator to offer this service to it’s customers is Orange Austria.

NameThatNumber greatly enhances the standard missed call notification SMS: “1 missed call from +43 123456789“ now reads “1 missed call from JOHN DOE +43 123456789. More info about the caller http://….“.

“In our fast paced world, users expect convenience security and time saving. Knowing the caller’s name rather than an alien number makes a significant difference. Our experience shows this type of service leads to significantly higher call return rates” says Claudia Poepperl, CEO adaffix. “Furthermore, we feel NameThatNumber is very exciting from a commercial perspective. Now network operators can monetise on missed call notification traffic by offering NameThatNumber as a subscription included in their tariff structure. A carrier with 5 million subscribers can generate a top line revenue of 125 million Euro within 5 years”

For Orange Austria there were 3 crucial factors in deciding to implement NameThatNumber. “First off the service offers a significant benefit to our customers” says Michael Krammer, CEO of Orange Austria Telecommunication GmbH. “Secondly, it proves to be an additional source of income and finally, NameThatNumber has been easily implemented from a technical viewpoint. The integration has taken less than 4 weeks”.

adaffix is offering NameThatNumber in a carrier grade setup, integrated between the Voice Mail System (VMS) and the Short Message Service Centre (SMSC) of an operator. It can also be used for voicemail alerts, visual voicemail, fax and email. On average, the time for the implementation is no longer than four weeks. adaffix’ worldwide partners of yellow and white page telephone databases include Yellowbook,, DasTelefonbuch, Herold,,,, Lokaldelen, De Gule Sider and Telefonkonyv.

adaffix social media release and press-download:

About adaffix
adaffix enriches the phone call experience by adding relevant local and social content to calls in realtime. NameThatNumber is adaffix’s B2B product offering for mobile network operators, enhancing traditional missed call notifications by including the name of the caller. adaffix also publishes a multiple awarding winning mobile application in eleven markets (USA, Canada, Germany, Austria, Denmark, Sweden, Belgium, Slovakia, the Czech Republic and Hungary). adaffix is a privately held company, founded in 2009 with headquarters in Vienna, Austria For more information visit

Media-contact adaffix:
Bernhard Lehner
bernhard [at]
Phone: +43 664 439 86 09

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